There is an odd discord within social media with people are over the moon to announce accepting their “dream, amazing job” and how many people post about how miserable their work life/office/coworkers are.
Hello absolutely accurate.
I think that the root cause is you are sold the vision of what social media is capable of but the day-to-day operations are less appealing. Also, (and this is not across the board, only my experience) the culture of social media is portrayed as creative space but it is actually run by sales-centric management who don’t necessarily understand the world they inhabit.
Surprisingly few Fortune 500 companies have a strong investment in social or proper teams to support and many CMO’s have a difficult time understanding and measuring ROI, thus making it a constant sprint and maneuver exercise to prove value.
I could go on about incestuous and competitive nature, or the automated technologies, platform changes and pace of innovation associated with the world of social but I won’t.
It’s a weird place to live, that’s all I’m saying.
Time flows in a strange way on Sundays.